Tuesday, 17 March 2015

Artist: Barbara Kruger

Barbara Kruger is an American conceptual artist. Much of her work consists of black-and-white photographs overlaid with declarative captions — in white-on-red Futura Bold Oblique or Helvetica Ultra Condensed. The phrases in her works often include pronouns such as "you", "I" and "they", addressing cultural constructions of power, identity, and sexuality.
Kruger has often been grouped with such feminist postmodern artists as Jenny Holzer, Sherrie Levine and Cindy Sherman. Like Sherman, in particular, she uses the techniques of mass communication and advertising to explore gender and identity.
She layers found photographs with pithy and assertive text that challenges the viewer. Much of her text questions the viewer about feminism, classicism, consumerism, and desire, although her black-and-white images are culled from the mainstream magazines that sell the very ideas she is disputing.

Kruger’s work is very individual and still popular to this day. When I first saw her work it (sadly) reminded me of the brand ‘Supreme’ which uses the striking red background and white lettering almost exactly the same.

















http://fineartkingston.co.uk/florencekingham/files/2014/03/barbara-kruger-your-body-is-a-battleground-19891.jpg
http://www.barbarakruger.com/art/thinking.jpg